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H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of The Executive Council of Dubai, has announced two new initiatives to further enhance the competitiveness of Dubai’s tourism sector.
Aimed at facilitating access for visitors, strengthening visitors’ connection with the city and providing a seamless travel experience, the initiatives support the goals of the Dubai Economic Agenda, D33, to position Dubai among the world’s top three global destinations for business and leisure.
The measures include the launch of the world’s first city-led, invitation-only tourism membership programme, and a new option to apply for tourist visas through Visit Dubai, the city’s official tourism website. Both initiatives, which will be implemented during November 2026, have been developed through a collaboration between the General Directorate of Identity and Foreigners Affairs – Dubai (GDRFA Dubai), the Dubai Department of Economy and Tourism (DET) and Digital Dubai under the Shared Digital Channels Initiative, which brings government services together through unified digital platforms.
Sheikh Hamdan bin Mohammed bin Rashid said, “Under the wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai, the emirate continues to enhance its appeal as a leading global tourism hub through innovation, outstanding services and memorable experiences.
We are committed to positioning Dubai among the world’s top three tourism destinations through initiatives that enrich every stage of the visitor journey and set new standards for hospitality and service excellence. Our goal is to make the city the preferred choice for travellers worldwide and a global benchmark for quality and convenience.”
Sheikh Hamdan added, “Tourism is a key pillar of Dubai’s economy. By harnessing technology, fostering innovation and strengthening public-private partnerships, we aim to attract more investment, open up new opportunities and strengthen the sector’s contribution to long-term growth, in line with the Dubai Economic Agenda, D33.”
Dubai Access Club, a membership programme for repeat visitors, will provide invited members with exclusive experiences, services and benefits. Designed to encourage repeat visitation, the programme will make returning to Dubai easier and more rewarding.
Dubai Access Club will bring together exclusive offers and benefits that enrich the visitor experience and give travellers more reasons to come back to the city. Its launch builds on Dubai’s long-term approach to deepening visitors’ connection with the destination, fostering lasting relationships that encourage recommendations, repeat visits and engagement with the city’s economy and business community.
Under the Shared Digital Channels Initiative, more government services, including tourist visa applications, are being integrated into Visit Dubai, the city’s official tourism website. The platform is bringing these services together with the information and tools that support every stage of the visitor journey, from discovering attractions and experiences to booking tickets, exploring events and planning itineraries. Visitors will be able to access the services they need through a single channel, without navigating multiple websites, applications, or entities.
As part of this, Visit Dubai will offer applications for single-entry and multiple-entry tourist visas, with plans to introduce further visa categories in the future. GDRFA Dubai remains responsible for assessing visa applications and issuing visas, with further service details to be announced in due course.
