Merging Mobility and Fashion: SOUEAST Renews Dubai Fashion Week Partnership for AW26/27

SOUEAST has confirmed its return as the Exclusive Official Automotive Partner for Dubai Fashion Week’s(DFW) Autumn/Winter 2026/2027 season, following a highly successful collaboration during the SS25/26 edition. This ongoing alliance underscores the brand’s dedication to linking the automotive sector with the creative world, weaving global brand strength into the fabric of regional culture while fueling the Middle East’s fashion evolution.

DFW, the region’s authoritative fashion event, serves as a cornerstone for trendsetting and style dialogue, infusing the global fashion landscape with energy through its diverse events and strategic partnerships. For this season, SOUEAST empowers designers, influencers, and creatives to unlock new creative dimensions on this international platform, championing the growth of the Middle Eastern fashion ecosystem.

Since its 2024 brand refresh centered on the “EASE YOUR LIFE” philosophy, SOUEAST has focused on crafting mobility solutions that blend smart technology with modern aesthetics for urban dwellers. With a presence in over 46 markets spanning the CIS, Africa, the Middle East, and Central and South America, the brand has established itself as a leader in merging innovation with design excellence.

Taking center stage at DFW, SOUEAST presents a curated lineup of lifestyle-driven vehicles that balance sophisticated design with everyday practicality. The official VIP fleet features three standout models: the “Urban Intelligent” S09, the “Urban Stylish” S06 DM, and the UAE debut of the “Motorsuite” S08 DM—each embodying the brand’s versatility to shine both alongside the runway and in daily life.

The S08 DM makes its regional premiere with a timeless exterior shaped by couture-worthy proportions and sleek contours. Inside, its spacious seven-seat cabin fuses meticulous craftsmanship with nature-inspired details, creating a serene yet luxurious ambiance. Media and designers alike have lauded the model for its premium, object-like quality and seamless blend of elevated style and functional utility.

Looking forward, SOUEAST remains committed to nurturing the sustainable growth of the global and local fashion industries. Leveraging its unique design DNA and top-tier product standards, the brand will continue to explore the intersections of mobility, fashion, and culture, delivering innovative creations that surpass expectations and ignite imagination.