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Meta said more than 30mn people had signed up to its long-awaited competitor to Twitter in what chief executive Mark Zuckerberg pitched as a “friendly” alternative to the struggling social media platform owned by Elon Musk.
The app, called Threads, is a “text-based conversation app” where users are able to publish posts up to 500 characters long and include links, photos and videos. As with Twitter, the posts can be replied to, liked or shared by others.
Within hours of its launch on Wednesday, Zuckerberg took to the new app to boast about its user figures. “This is as good of a start as we could have hoped for!” he wrote on the app. In a post on Thursday, he said Threads had reached 30mn sign-ups so far.
“Feels like the beginning of something special, but we’ve got a lot of work ahead to build out the app,” he added. Users have experienced glitches on the platform, including loading Zuckerberg’s profile.
The Facebook founder also said he would “only . . . think about monetisation” when Threads was on a “clear path” to 1bn users.
Threads has no paid ads at launch, although several brands have leapt on to the new platform. It has reached number one on the Apple app store in the UK and the US.
The app is directly linked to Instagram, Meta’s popular photo-sharing platform with more than 2bn users, and is being rolled out in more than 100 countries for iOS and Android. Users currently cannot sign up for Threads without an Instagram account.
Financial Times
