Instagram is testing “Favorites” feature to help you control your feed

Instagram is testing a new feature that will solve a long-standing problem with the application’s feeds. Users will finally get a chance to star their favourite Insta accounts as ‘Favorites’. Since the application sorts posts on the feed using certain algorithms, it can miss out on updates from close friends or relatives or even your favourite influencers. This new feature will allow users to take better control of their feed.

The new Favourites feature will help content from specific users land “higher” in the user’s feed.

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