Instagram to downrank recycled contents with watermarks or logo

Instagram’s newest guidance for creators makes one thing clear: the platform wants people to stop posting recycled TikToks to Reels. Today, Instagram says it’s making changes to its algorithm and how it recommends Reels to users. Along with that, it’s issuing new best practices on its @creators account to give Instagram users tips on how to make content that’s likely to be seen and promoted.

The team now recommends that Reels users post vertical videos that use music found in Instagram’s library or sounds that they find on Reels. They also suggest “starting a trend” that others can participate in, like dance crazes, as well as “entertaining” and “fun” content. Reels that are mostly covered by text, are blurry, have a watermark or logo, or have a border around it won’t be recommended as frequently.

The Verge