Dubai\u2019s Roads and Transport Authority, RTA, has embarked on an initiative for measuring customer\u2019s satisfaction at four Customers Happiness Centres using smart cameras.<\/p>\n
“The initiative aims to measure customers happiness index through smart cameras that analyse the extent of their happiness. The technology analyses the facial expressions of customers, without saving images in respect of their privacy, before and after processing their transactions at the centre. Accordingly, the technology gives an instant and accurate indicator of customers\u2019 happiness,” said Maher Shirah, Director of Smart Services at RTA\u2019s Corporate Technology Support Services Sector.<\/p>\n
The process assists in compiling reports about customers\u2019 experiences, and accordingly enables decision makers to take appropriate decisions to improve the service if required. The initiative has been implemented in four customers happiness centres at Al Barsha, Umm Al Ramool, Deira and Al Awir.<\/p>\n
The cameras, which are manufactured in the UAE, are highly accurate and powered by artificial intelligence technology. The camera can take 30 frames per second at a 7-meter range within an angle of 65 degrees. The camera has an autofocus feature with no flash required and can minimise the light cluster to enable accurate reading of the facial expression.<\/p>\n
The camera has wireless and Bluetooth connectivity with a 32 MB Cache Memory, and automatically restarts in case of any failure. There is remote support for the camera to ensure seamless operation 24\/7.<\/p>\n
The system sends detailed reports on the level of customer\u2019s happiness through an instantly updated dashboard. It also sends instant notifications when the happiness rating in any centre falls short of the predefined level through a process integrated with the text messaging and e-mails. As such, the concerned parties can take action necessary to restore customers\u2019 happiness level.<\/p>\n
“The smart happiness index monitors the variation in customers\u2019 happiness level from the moment of stepping into the centre until the time of leaving and links it with the level of service delivered. This technology generates an atmosphere of positive competition amongst customers\u2019 happiness, and prompts the use of the \u2018gamification technique\u2019 to improve on the level of services; which ensures the customers happiness and satisfaction,” Shirah concluded.<\/p>\n
The step is in line with the UAE Strategy for Artificial Intelligence, Dubai Government Smart City initiative, and RTA\u2019s first strategic goal (Smart Dubai).<\/p>\n","protected":false},"excerpt":{"rendered":"
Dubai\u2019s Roads and Transport Authority, RTA, has embarked on an initiative for measuring customer\u2019s satisfaction at four Customers Happiness Centres using smart cameras. “The initiative aims to measure customers happiness index through smart cameras that analyse the extent of their happiness. The technology analyses the facial expressions of customers, without saving images in respect of …<\/p>\n","protected":false},"author":2,"featured_media":8199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8197","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tech"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/8197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=8197"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/8197\/revisions"}],"predecessor-version":[{"id":8200,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/8197\/revisions\/8200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/8199"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=8197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=8197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=8197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}