Brand Dubai, the creative arm of the Government of Dubai Media Office, is bringing a range of creative initiatives and experiences to the Arab Media Summit 2026, celebrating Emirati talent and local businesses.<\/p>\n\n\n\n
The programme forms part of the summit\u2019s largest edition to date, taking place at Dubai World Trade Centre from 15 to 17 September.<\/p>\n\n\n\n
The programme showcases local food and beverage businesses, Emirati artists and musicians, interactive experiences and gifts inspired by the UAE\u2019s national identity.<\/p>\n\n\n\n
Shaima Al Suwaidi, Director of Brand Dubai, said the Arab Media Summit provides an opportunity to bring Dubai\u2019s diverse creative scene to a wider audience, while giving Emirati talent and local businesses a platform to showcase their work and products to media leaders, decision makers, influencers and content creators from across the region and around the world.<\/p>\n\n\n\n
She added that Dubai\u2019s major events offer local talent and entrepreneurs valuable opportunities to tell their stories, share their ideas and reach new audiences. Brand Dubai seeks to build on these opportunities by giving greater visibility to their work and showcasing the distinctive experiences and ideas shaping the city\u2019s creative scene.<\/p>\n\n\n\n
Brand Dubai also presents an immersive visual experience at the heart of the summit, featuring digital works by internationally acclaimed artist El Seed and Emirati artist and sculptor Mattar Bin Lahej on a large cylindrical screen.<\/p>\n\n\n\n
Brand Dubai is also bringing 11 food and beverage businesses from its \u201cProudly from Dubai\u201d network to the summit, offering guests their signature products and experiences.<\/p>\n\n\n\n
The participating caf\u00e9s are Fynd, RX Cafe, Around the Block, Fiks and Orto Cafe, while the restaurants are Spaces, Late Lounge, Solenn, Estakanah Chai, Somewhere and People.<\/p>\n\n\n\n
Together, they offer a diverse selection of dishes, desserts, coffee and beverages, reflecting the variety of Dubai\u2019s local food and beverage scene.<\/p>\n\n\n\n
As a special welcome for guests and speakers at the Arab Media Summit, Brand Dubai is presenting a gift inspired by the Ghaf, the UAE\u2019s national tree and a symbol of generosity, resilience and a deep connection to the land.<\/p>\n\n\n\n
The collection features creations from two homegrown businesses within Brand Dubai\u2019s \u2018Proudly from Dubai\u2019 network, which celebrates and supports Dubai-based talent and entrepreneurs. From Relam Project, the selection includes Ghaf Honey, pure honey harvested from the Ghaf tree and known for its distinctive flavour, and Dubai Ghafa Coffee, a unique blend with notes of Ghaf honey, rose water, raspberry and black tea.<\/p>\n\n\n\n
Completing the collection is a Ghaf chocolate bar by Ganache, bringing a contemporary local touch to this celebration of one of the UAE\u2019s most cherished symbols.<\/p>\n\n\n\n
The Brand Dubai Store celebrates Emirati art by showcasing works by more than 10 Emirati artists, with gifts and souvenirs inspired by more than 30 artworks.<\/p>\n\n\n\n
The collection features works by Reem Almarri, Wdeema Bin Touq, Arwa Al Shamsi, Maryam Alshamsi, Moza Alfalasi, Mariam Alobeidli, Aisha Almadhaani, Alia Alhammadi, Hamda Alshamsi, Rafia Al Nassar, Salama Al Nuaimi and Mohammed Fikri.<\/p>\n\n\n\n
A selection of Ghaf inspired products is also available for purchase, including \u2018Ghaf Honey\u2019 and \u2018Ghaf Chocolate\u2019, alongside \u2018Ghafat Dubai Coffee\u2019, prepared by a specialist barista. Together, these offerings highlight local creativity and talent as part of the summit\u2019s programme.<\/p>\n\n\n\n
Brand Dubai also brings \u201cDubai Melody\u201d to the summit, featuring live performances that blend local identity with contemporary sounds.<\/p>\n\n\n\n
The programme features the Emirati women\u2019s musical group Awtar and qanun player Maryam Ali Al Shaloubi.<\/p>\n\n\n\n
Brand Dubai, in collaboration with Self-Space Studio, is offering summit guests an interactive AI powered photography experience titled \u2018Be the Star\u2026 Take the Cover\u2019. Guests can create their own personalised Arab Media Summit magazine cover featuring their photo, adding a fun and innovative digital experience to their participation in the event.<\/p>\n","protected":false},"excerpt":{"rendered":"
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