{"id":64060,"date":"2026-07-30T18:51:21","date_gmt":"2026-07-30T14:51:21","guid":{"rendered":"https:\/\/www.uaebarq.ae\/en\/?p=64060"},"modified":"2026-07-30T18:51:23","modified_gmt":"2026-07-30T14:51:23","slug":"rox-brings-luxury-experience-closer-with-its-first-abu-dhabi-showroom-next-day-uae-parts-hub-as-its-largest-uae-service-centre-nears-opening","status":"publish","type":"post","link":"https:\/\/www.uaebarq.ae\/en\/2026\/07\/30\/rox-brings-luxury-experience-closer-with-its-first-abu-dhabi-showroom-next-day-uae-parts-hub-as-its-largest-uae-service-centre-nears-opening\/","title":{"rendered":"ROX Brings Luxury Experience Closer with Its First Abu Dhabi Showroom, Next-Day UAE Parts Hub, as Its Largest UAE Service Centre Nears Opening"},"content":{"rendered":"\n

ROX today marked another major step in the expansion of its UAE operations with the opening of its first showroom in Abu Dhabi and its largest dedicated aftersales service centre in the country which will open by August 15, both in operation with its exclusive distributor Futures Trans Motors, and the commencement of operations at its regional parts hub in Jebel Ali, Dubai. Together, these milestones strengthen ROX’s retail, aftersales and parts distribution network, delivering a faster, more seamless ownership experience while reinforcing the UAE’s role as the foundation of ROX’s continued growth across the Middle East and North Africa.

Located at Marina Mall, one of Abu Dhabi’s leading waterfront retail and lifestyle destinations, the new showroom is ROX’s third retail location in the UAE. Spanning approximately 500 square metres, it offers consultation areas, vehicle displays and personalised customer services, giving customers in the capital the opportunity to experience ROX \u2018s technologies first-hand and arrange test drives.

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Complementing the showroom is ROX’s largest dedicated aftersales service centre in the UAE, conveniently located in Mussafah Industrial Area, Abu Dhabi\u2019s established automotive and industrial hub. Covering approximately 3,500 square metres, the facility will be exclusively dedicated to servicing ROX vehicles, and builds on its existing 2,000-square-metre Dubai service centre, which has been operating at full capacity in response to strong customer demand. The new centre will offer a comprehensive range of services, including mechanical repairs, electronic diagnostics, body and paint repairs, and high-voltage battery maintenance.

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By the end of August, ROX\u2019s exclusive UAE distributor, Futures Trans Motors, will also strengthen its aftersales support network through its partnership with ADNOC, enabling customers to access services at 20 additional quick service locations across the UAE.
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Supporting this expanded aftersales operation is ROX’s regional parts hub in Jebel Ali, developed in collaboration with JINGDONG Logistics. First announced in April, the hub is now operational, enabling distributors across key GCC markets to source parts directly from the UAE. Managing more than 30,000 parts across over 2,000 SKUs, it delivers high parts availability with a first-time fulfilment rate of up to 95%. Together, the service centre and parts hub shorten repair lead time, improve service responsiveness and strengthen ROX’s ability to deliver next-day parts fulfilment across the UAE.

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“<\/em>We\u2019ve been encouraged by\nthe strong response from customers in the UAE, and today\u2019s milestones reflect\nour commitment to growing alongside them,”\n<\/em>said Jarvis, Founder and CEO of ROX.\n” As our customer base grows, we’re continuing to expand our retail\nnetwork, aftersales services and local support infrastructure so customers can\ncount on faster support, stronger service and greater peace of mind wherever\nthey drive.”<\/em><\/p>\n\n\n\n

Earlier this\nyear, ROX opened its Sheikh Zayed Road showroom in Dubai, establishing a\nflagship presence along one of the UAE’s most iconic commercial corridors. In\nless than two years, ROX has built a comprehensive presence in the UAE from the\nground up, forming a strategic partnership with its local distributor, opening\nan expanding retail network and dedicated ROX aftersales service centre,\nlaunching its regional parts hub in Jebel Ali, establishing its global\nheadquarters in Abu Dhabi, and now progressing plans to develop the Middle\nEast’s first Advanced AI Manufacturing Centre. Collectively, these milestones\nrepresent a level of capability that would ordinarily take much longer to\nestablish, demonstrating ROX’s ability to rapidly build the foundations for\nlong-term growth while delivering a stronger ownership ecosystem for customers\nacross the region. As of May 2026, ROX\u2019s cumulative vehicle deliveries across\nthe Middle East and North Africa had exceeded 20,000, including more than 5,000\nvehicles delivered in the UAE, where the brand now commands a market share of\nover 10% in the luxury all-terrain SUV segment above US $80,000.<\/p>\n\n\n\n

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ROX today marked another major step in the expansion of its UAE operations with the opening of its first showroom in Abu Dhabi and its largest dedicated aftersales service centre in the country which will open by August 15, both in operation with its exclusive distributor Futures Trans Motors, and the commencement of operations at …<\/p>\n","protected":false},"author":6,"featured_media":64068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64060","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/64060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=64060"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/64060\/revisions"}],"predecessor-version":[{"id":64069,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/64060\/revisions\/64069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/64068"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=64060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=64060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=64060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}