{"id":6093,"date":"2018-11-28T13:17:10","date_gmt":"2018-11-28T09:17:10","guid":{"rendered":"http:\/\/www.uaebarq.ae\/en\/?p=6093"},"modified":"2018-11-28T13:17:10","modified_gmt":"2018-11-28T09:17:10","slug":"didi-returns-with-uaes-biggest-design-challenge","status":"publish","type":"post","link":"https:\/\/www.uaebarq.ae\/en\/2018\/11\/28\/didi-returns-with-uaes-biggest-design-challenge\/","title":{"rendered":"DIDI returns with UAE\u2019s biggest design challenge"},"content":{"rendered":"
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Project Design Space (PDS), the UAE\u2019s largest design challenge for high-school students, has announced its return for a third consecutive year. Dubai Institute of Design and Innovation (DIDI) has seen 2,000 budding student designers from schools across the Emirates, register to take part in this year\u2019s challenge. Each will have the opportunity to solve \u2018real-world\u2019 design problems for real-life clients.<\/p>\n

Set to be DIDI\u2019s biggest Project Design Space to date, this year\u2019s challenge has been opened up to students from grades 5-12, giving them the rare opportunity to come up with innovative design solutions for Dubai-based clients.<\/p>\n

Off the back of the overwhelming success of last year\u2019s challenge, where 1,200 students from 50 schools competed in the initiative, Project Design Space is excited to have secured four new collaborating organisations \u2013 Dubai Holding, Emirates Marine Environmental Group, Landmark Group and The Dubai Mall \u2013 all of which will provide real design briefs to participating students.<\/p>\n

Throughout the 16-week challenge, each participating school will receive specialised training and programme materials. The participating PDS students will be mentored by their school teachers during after-school club meetings to design solutions for the client\u2019s design briefs. Finalists will then attend a design \u2018boot camp\u2019 hosted by DIDI, where they will receive expert feedback and coaching from the University\u2019s faculty and staff.<\/p>\n

The goal of DIDI\u2019s Project Design Space is to support the development of design knowledge as an academic discipline, as well as to give students the opportunity to experience the tasks and challenges that come with a career in design. PDS will help to grow the UAE\u2019s passion for design from the grass-roots level and in turn create the innovators of tomorrow.<\/p>\n

Mohammad Abdullah, President of DIDI, said, “Aiming to nurture and mentor the next generation of designers in the UAE, Project Design Space will seek to provide invaluable experience in solving real world challenges and igniting a passion for design. Last year\u2019s tremendous response has generated a lot of interest amongst corporates and across the design industry in general, who were keen to join us in this year\u2019s competition. We have chosen an interesting cross-section of collaborators, which we hope will encourage even more design students from all specialisms and areas of interest to enter.”<\/p>\n

The real-world PDS design challenges include; designing the retail pop-up store of the future, crafting an omni-channel customer experience, designing a habitat for turtles, and energizing a brand through story-telling.<\/p>\n

Nisha Jagtiani, Group Director \u2013 Landmark Group, said, “The next generation has a very specific and vocal design view that has rapidly changed the world we live in. We are so excited to see entries that come in through project design space and look forward to providing a platform for tomorrow\u2019s designers. This competition will give them some real-world experience as well as push them to innovate and think outside the box. The challenges we have in store for the participants are situations our businesses have dealt with and continue to deal with, and the participants will get a real taste of retail and fashion in the region.”<\/p>\n

Following successful application, schools will then work on their ideas and designs before submitting their prototypes to DIDI by 24 February, 2019. Finalists will be invited to a special event on 23 March, 2019 at DIDI\u2019s university campus in Dubai Design District (d3), where teams will pitch design prototypes to their clients and attend an award ceremony.<\/p>\n

Ellen Thorne, English Teacher from The English College, which was among last year\u2019s winners, said, “As a global player in today’s developing innovation and design field, Dubai offers the perfect platform on which to run the Project Design Space project. Students’ creativity, higher order thinking, economic understanding, business development, public speaking and group work skills are improved through participation. The opportunity to be given exposure to large companies and brands is a valuable experience and highly beneficial in the pathway into their future. The challenges faced by participants builds reliance and all students come away having achieved personal achievements, with a widened skill set and an immensely proud feeling from representing their school in such an event.”<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Project Design Space (PDS), the UAE\u2019s largest design challenge for high-school students, has announced its return for a third consecutive year. Dubai Institute of Design and Innovation (DIDI) has seen 2,000 budding student designers from schools across the Emirates, register to take part in this year\u2019s challenge. Each will have the opportunity to solve \u2018real-world\u2019 …<\/p>\n","protected":false},"author":2,"featured_media":6094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6093","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-news"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/6093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=6093"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/6093\/revisions"}],"predecessor-version":[{"id":6095,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/6093\/revisions\/6095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/6094"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=6093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=6093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=6093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}