Instagram announced today that it\u2019s launching the ability for users to pin up to three posts, including photos or Reels, to the top of their profile grid. The company says the new feature will give creators more flexibility to express themselves on their profiles.<\/p>\n\n\n\n
You can pin a post by navigating to a specific photo or Reel and clicking on the three dots in the top right corner and selecting \u201cPin to your profile.\u201d Once you do so, the post will appear at the top of your profile grid.
\u201cYour profile is your space, so we\u2019re looking for more ways to give you control over that experience,\u201d said Instagram head Adam Mosseri in a video posted to his social channels about the new feature.<\/p>\n\n\n\n
The ability to pin a specific post to your profile is a welcome feature for users who want to highlight their favorite posts that may have been buried somewhere farther down in their photo grid. The feature could also be useful for creators who post frequently but want to highlight a specific post. Currently, users have the option to pin Stories to their profile, but this new feature expands this ability to posts.<\/p>\n\n\n\n
Although you could previously highlight a post in a Story and then pin that story to your profile, this new feature makes that process a lot easier and more straightforward. It\u2019s worth noting that the new feature works similarly to Twitter\u2019s \u201cPin to your profile\u201d feature and TikTok\u2019s \u201cPinned videos\u201d option, both of which let you pin content to the top of your profile.<\/p>\n\n\n\n
Today\u2019s announcement comes as Meta recently launched several features for its Reels products across both Facebook and Instagram. Most notably, it\u2019s rolled out a Sound Sync feature on Facebook Reels and added support for longer Instagram Reels of up to 90 seconds, up from the previous 60 seconds limit. The company also introduced several more creative tools, audio tools, templates and other options to make Reels more engaging.
TechCrunch<\/p>\n","protected":false},"excerpt":{"rendered":"
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