Twitter posted today that it\u2019s testing a feature that would turn its in-app \u201cExplore\u201d page into a TikTok-like video feed, complete with even a \u201cFor You\u201d tab. This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English.<\/p>\n\n\n\n
\u201cWe\u2019re testing out a revamped, more personalized Explore page to make it easier for you to unwind, find new interests and see what\u2019s happening,\u201d a Twitter spokesperson told TechCrunch. The company said it is a visual-forward way of surfacing content that already exists on Twitter. This is part of Twitter\u2019s ongoing effort to improve personalized recommendations and discovery across the platform.<\/p>\n\n\n\n
Twitter is the latest social app to see if it can capitalize on TikTok\u2019s rapid growth \u2014 the short-form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone. TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivized creators to use their platforms and have grown in popularity. Even apps like Netflix, Spotify and Reddit are experimenting with the format.<\/p>\n\n\n\n
Twitter has been constantly churning out new products and features this year, like Spaces, Twitter Blue and Tip Jar. This momentum is expected to continue with Parag Agrawal taking over as CEO after co-founder Jack Dorsey stepped down last week. Already, Agrawal has begun restructuring the company to support what he called \u201cambitious goals\u201d in an email to staff, which he tweeted upon his appointment.<\/p>\n\n\n\n
Spaces, Twitter\u2019s live audio product, is now the default center icon on the app\u2019s bottom navigation bar. This indicates that Twitter is committed to promoting this Clubhouse competitor. But Twitter\u2019s copycat features haven\u2019t always been successful. Fleets, its Snapchat\/Instagram stories competitor, was shuttered after eight months. So, just because Twitter is testing a short-form video feed doesn\u2019t mean that this will definitively become its vehicle for content discovery. But, as TikTok\u2019s success has shown, people find short videos to be quite engaging.
TechCrunch<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter posted today that it\u2019s testing a feature that would turn its in-app \u201cExplore\u201d page into a TikTok-like video feed, complete with even a \u201cFor You\u201d tab. This feature is being tested on both Android and iOS for users in certain countries who use Twitter in English. \u201cWe\u2019re testing out a revamped, more personalized Explore …<\/p>\n","protected":false},"author":2,"featured_media":40944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-40943","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-news","category-tech"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/40943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=40943"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/40943\/revisions"}],"predecessor-version":[{"id":40945,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/40943\/revisions\/40945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/40944"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=40943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=40943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=40943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}