Sharjah Book Authority (SBA)\u2019s global cultural campaign \u2018If you\u2019re into something, you\u2019re into books\u2019 has made its debut in Egypt, sending a powerful message in the local dialect on Cairo\u2019s streets \u2013 there is a book for you no matter who you are, where you are from, or what your interests are.<\/p>\n\n\n\n
The creative campaign has drawn the interest of the public across Egypt and gained significant following in just a few days since its debut. Egyptian public figures including artists, authors and influencers, in particular, have lauded the cultural role of Sharjah led by H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, to promote books and knowledge production on both regional and global levels.<\/p>\n\n\n\n
Ahmed bin Rakkad Al Ameri, Chairman of SBA, said: “This campaign is a true reflection of Sharjah\u2019s cultural project led by the Ruler of Sharjah, and drives home a universal message about the relevance of books and reading in our lives. Making a significant impact across our region and the world, \u2018Into Books\u2019 strongly asserts that books are not just for intellectuals; books are for everyone.”<\/p>\n\n\n\n
About the campaign\u2019s debut in Egypt, he added: “The launch in Egypt reinforces Cairo\u2019s and Sharjah\u2019s shared vision to invest in societies through the power of books. The amazing reception our cultural campaign has received in Egypt is not surprising, given the country\u2019s enduring love for books, literature, and the arts, and its invaluable contribution to advancing knowledge throughout history.”<\/p>\n\n\n\n
As part of its biggest-ever global campaign, SBA is offering discounts of up to 50 percent on books through its collaboration with major e-commerce stores. To avail the discount, individuals must scan the QR Code found on \u2018Into Books\u2019 campaign advertisements or visit Sharjah Book Authority (SBA)\u2019s global cultural campaign \u2018If you\u2019re into something, you\u2019re into books\u2019 has made its debut in Egypt, sending a powerful message in the local dialect on Cairo\u2019s streets \u2013 there is a book for you no matter who you are, where you are from, or what your interests are. The creative campaign …<\/p>\n","protected":false},"author":2,"featured_media":37348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-37347","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-entertainment","category-news"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/37347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=37347"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/37347\/revisions"}],"predecessor-version":[{"id":37349,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/37347\/revisions\/37349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/37348"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=37347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=37347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=37347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
https:\/\/sba.gov.ae\/intobooks.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"