{"id":3578,"date":"2018-08-24T10:59:08","date_gmt":"2018-08-24T06:59:08","guid":{"rendered":"http:\/\/www.uaebarq.ae\/en\/?p=3578"},"modified":"2018-08-24T10:59:08","modified_gmt":"2018-08-24T06:59:08","slug":"japanese-company-sells-flawless-lab-grown-diamonds-using-blockchain-technology","status":"publish","type":"post","link":"https:\/\/www.uaebarq.ae\/en\/2018\/08\/24\/japanese-company-sells-flawless-lab-grown-diamonds-using-blockchain-technology\/","title":{"rendered":"Japanese company sells \u2018flawless\u2019 lab-grown diamonds using blockchain technology"},"content":{"rendered":"<div class=\"articleBodyText version-2 section\">\n<div class=\"article-body-text component  version-2\">\n<div class=\"component-content\">\n<p>&#8220;Flawless&#8221; lab-grown diamonds are\u00a0up to 50pc cheaper and almost indistinguishable from the real thing.<\/p>\n<p><span class=\"m_first-letter\">N<\/span>ow, one\u00a0Japanese company is hoping to sell its man-made gems with the help of\u00a0blockchain technology in an effort to crack the consumer market.<\/p>\n<p>Tokyo-headquartered Pure Diamond Lab will use blockchain\u00a0to track the production, refinement and appraisal of its lab-grown diamonds.<\/p>\n<p>The blockchain is a distributed ledger that isn\u2019t controlled by a single entity. There is no central administrator or system, so there is no way someone can commit fraud.<\/p>\n<p>The technology has been used to power cryptocurrencies including Bitcoin and Ethereum, but can also be used to track\u00a0the origin of diamonds.<\/p>\n<p>Pure Diamond Lab hopes that by allowing consumers to know the exact origin and quality of its gems, it can garner trust among consumers who are increasingly wary about the history of their products.<\/p>\n<p>Lab-grown diamonds look\u00a0similar to normal diamonds, but are grown in laboratories using artificial methods that mimic geological processes that take far longer.<\/p>\n<p>Pure Diamond Lab said that its diamonds are \u201cchemically, physically and optically identical to natural diamonds.\u201d<\/p>\n<p>The business has partnered with Pure Diamond Farm Singapore to launch a new cryptocurrency, Pure Diamond Coin. Proceeds raised from the sale of the online currency will fund equipment and research and development.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleBodyText section\">\n<div class=\"article-body-text component  \">\n<div class=\"component-content\">\n<p><span class=\"m_first-letter m_first-letter--flagged\">P<\/span>ure Diamond Lab will begin selling its cryptocurrency in September, and plans to start producing lab-grown diamonds from its own factory in May with the help of blockchain technology.<\/p>\n<p><span class=\"m_first-letter m_first-letter--flagged\">B<\/span>ritish start-up Everledger has developed a similar technology to the proposal from Pure Diamond Lab. Launched in 2015, its diamond-tracking blockchain system has encrypted the provenance of 2m diamonds.<\/p>\n<p>The business uses the blockchain to securely track a diamond\u2019s record of ownership from discovery to the present day.<\/p>\n<p>Using this kind of technology\u00a0to track the provenance of diamonds is\u00a0becoming increasingly popular as the industry looks to avoid the sale of \u201cblood diamonds\u201d, diamonds mined in war zones and used to fund military campaigns.<\/p>\n<p>De Beers Group, the\u00a0diamond mining and retailer controlled by Anglo American, recently announced that it will begin to sell its own line of lab-grown, artificial diamonds. The diamonds will be sold under a separate brand, Lightbox, and will be\u00a0 cheaper to purchase than natural diamonds.<\/p>\n<p>&#8211;<\/p>\n<p>Telegraph<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"htmlEmbed section\">\n<div class=\"html-embed component version-1\">\n<div class=\"component-content\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Flawless&#8221; lab-grown diamonds are\u00a0up to 50pc cheaper and almost indistinguishable from the real thing. Now, one\u00a0Japanese company is hoping to sell its man-made gems with the help of\u00a0blockchain technology in an effort to crack the consumer market. Tokyo-headquartered Pure Diamond Lab will use blockchain\u00a0to track the production, refinement and appraisal of its lab-grown diamonds. The &hellip;<\/p>\n","protected":false},"author":2,"featured_media":3579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3578","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-tech"],"_links":{"self":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/3578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/comments?post=3578"}],"version-history":[{"count":1,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/3578\/revisions"}],"predecessor-version":[{"id":3580,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/posts\/3578\/revisions\/3580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media\/3579"}],"wp:attachment":[{"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/media?parent=3578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/categories?post=3578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uaebarq.ae\/en\/wp-json\/wp\/v2\/tags?post=3578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}